Miyo
Secret Menu Mobile Application | Every Drink You Need In One Place
PROJECT DETAILS
Challenge: Enlighten users about the various combinations and flavor profiles that anyone can create and taste at a Starbucks.
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Solution: Developing an application that consolidates both existing and future “secret menu” recipes there is to offer.
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Role: Research, Ideation, Wireframe, Prototype, Mockup, Logo Design, Visual Design
TOOLS
Pencil & Paper
XD
Illustrator
Photoshop
Overview
MiYO (Make it Your Own) will provide users with the infinite possibilities that Starbucks can customize a drink and provide “secret menu” drinks that will satisfy any curious taste buds that crave for something a little different, but familiar. By no means that the “secret menu” is something a barista from Starbucks would know from heart, this is where MiYO comes into play. To make the experience of customizing and ordering a drink to satisfy each person’s taste, MiYO provides a clear and concise way of ordering the drink as seamless as possible.
PROJECT GOALS
1. Make the ordering process less frustrating for both the consumers and baristas
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2. Create a platform that can be easily expanded
Project Design
Many restaurants have a secret menu that only a specific subset of people would know. It is a long process of checking if a restaurant has a secret menu or not and look up the recipe to order it. MiYO will hone into the many possibilities that Starbucks can customize a drink and provide secret menu drink recipes that will satisfy any curious taste buds that craved for something a little different, but familiar.
research methods
1. User Surveys
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2. Personas
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3. User Stories + Storyboards
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4. Competitive Analysis
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5. Information Architecture + Task Flows
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6. Prototype Testing
For this project, there wasn't a lot of known people who use secret menus at all, let alone Starbucks specific secret menu. As a result, I created surveys to gauge people's spending habits, how often they order from a Starbucks, age range, and how willing each person is to pay for modifications.
1. User Surveys
Behaviors and Habits. From the survey results, over 50 people provided input. In my first survey, a large portion of the survey takers said that they order from a Starbucks less frequent than once every few week. To further understand the reasons behind this, a follow up survey was sent.
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Motivations. From the surveys, the main motivation for ordering something from a secret menu is to try out a new drink or flavor. Another big motivation is being recommended by a friend to try. A large portion of my survey takers said that they would order more often if they knew about secret menus in the first place.
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User Frustrations. As stated before, the main frustration that users have right now is the inconvenience of looking for a secret menu item and the unawareness of their existence. In the survey, a question was included about their experience in ordering a secret menu item. The results show the people who had a bad experience with ordering a secret menu item find baristas not knowing about it and drinks being too sweet due to incomplete recipes found on the internet. These painpoints further show the importance of the existence of MiYO as an application.
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2. Personas
3. User Stories + Storyboards
4. Competitive Analysis
5. Information Architecture + Task Flows
6. Prototype Testing
These are preliminary sketches before the first draft of paper prototypes used to test out interactions, nomenclature, and layout of elements on the screen. It took some effort for people to look for where settings would be to set recommendation preferences due to the non-descriptive label and icon choice.
During testing with the wireframes, some things surfaced that were a lot more confusing to users, as well as, the task flows were found to be not intuitive and caused frustrations. With the feedback, iterations were made and tested again to get better results.
visual design
To pay homage to Spotify, this application will have a similar style and feel. Replacing the bright green with softer shades of blue to remain a neutral vibe and letting the music and feeling shine.
reflections
Having clear and concise task flows are extremely important.
At the point where the visual design was coming into fruition, the task flows were still under lots of refinement, clarification, and simplification. In the beginning stages of development, the "home" and "recipes" had similar roles. This made a lot of things redundant, and I constantly had to ask myself "what is the purpose of these two options and what are their differences?" If I were to work on this again, I would do even more testing on the task flows on different groups of people. Most of my testers already had a pretty good basic understanding of food and beverage related applications, which added to the overlooked situation in the beginning that the task flows seemed different enough.
