liquid courage bar
Fantasy Alcoholic Beverage Branding | Bringing the Flavors of the Fantasy World into Boba
PROJECT DETAILS
Challenge: Create and maintain a brand identity for this new local business by combining an idea that is fantasy/medieval with a modern subject like boba.
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Solution: Combine aesthetic form and content to create engaging work. Create a style guide that ensures consistent visual identity throughout various materials.
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Role: Ideation, Research, Prototype, Wireframe, Logo Design, Branding, Typography
TOOLS
Overview
Liquid Courage Bar is a small local business that serves drinks and snacks with flavors that would be found in a fantasy tavern. It would be a regular boba shop that serves anyone of all ages during daytime and serves alcoholic drinks in the evening. The business was started with five friends who decided it was a great idea to make boba with herbal and floral flavors with alcohol.
PROJECT GOALS
1. Create and maintain branding
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2. Produce interest for Halloween party event
Project Design
The Liquid Courage Bar is hosting a Halloween event. This specific Halloween party event would be held every year. They want their customers to feel like a big guild and have fun at this event, while meeting new and old guildmates. It’s a perfect time to take a break from work and relax with friends!
The Liquid Courage Bar was created because the shop wanted to combine fantasy themed flavors with boba tea and alcohol, as well as be a place for people to hangout as if they were in a tavern or inn. The shop’s values are creating a culture of warmth, fun, and belonging, where everyone is welcome, being present and connecting with each other, and inspire moments of happiness and sense of
discovery within each adventurer.
Key message
The most important message that the shop wish to convey to their audience is that anyone can have a fun time, and the strongest parties are the most diverse. If elves, dragonborns, and dwarves are allowed in a tavern, anyone is invited to join for a hearty drink and a good time with friends.
personality
Some characteristics of the brand are quirky, sarcastic, creative, friendly, and geeky. The Liquid Courage Bar can be seen as the friend who loves to joke around and have a fun time, while making sure everyone is at ease. The Liquid Courage Bar should feel like a friendly dungeon master’s home: comfortable, creative, and exciting.
research methods
1. Identifying Target Audience
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2. Personas
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3. User Scenarios
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4. Competitive Analysis
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5. Potential Stakeholders
The target audience for Liquid Courage Bar is anyone who loves boba and is open minded to try out new flavor combinations; alongside that, Liquid Courage Bar also includes people who are into fantasy or Dungeons & Dragons in their target audience. This shop is also very inclusive and welcoming to anyone–whether they’re gnomes, orcs, elves, or dragonborn. The main focus is the nighttime alcoholic drinks, but to create a more welcoming environment, Liquid Courage Bar serves non-alcoholic drinks during the day to create an atmosphere where you would love to hang out during the day.
By assessing our competitors, ranging from regular boba shops to specific fantasy themed establishments, we have gathered what made each individual company thrive, their weaknesses, and their marketing strategies.
As a food establishment that is based on fantasy themes, we have to thank the creators of Dungeons & Dragons, Wizards of the Coast, for making fantasy tabletop games and the concept of fantasy popular. Ideally, Wizards of the Coast would be one of the stakeholders because it would also help by providing our customers a location for events that Wizards of the Coast host. Another great stakeholder is Wyrmwood because just like Liquid Courage Bar, they're a small, customer-focused company. They create and provide high quality wooden gaming products like dice trays, tabletop tiles, pencils, furniture, etc.
visual design
The final color choice for Liquid Courage Bar's logo and branding ended up being a dark brown, yellowy beige, and teal because the warmer tones indicate the colors of a tankard of beer to suggest the idea of our drinks being alcoholic and the bright pop of teal to play on the idea of a brightly colored boba straw.
event poster design
The idea behind the events is that the customers have been traveling and exploring for a while now and haven’t had the time to meet their fellow guildmates. The Halloween party is a casual event that welcomes anyone who wants to have a fun time and make lifelong friends in a land far away.
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Liquid Courage Bar wanted a poster to be made to inform their customers and people passing by their shop. By hosting a Halloween party that promotes inclusivity and community, it relates to the company's core values and their mission of creating a warm and comforting place for anyone to hangout.
To have a Halloween poster stand out among the rest, I knew I would have to either have very little visual elements to relate to Halloween, have a color scheme other than black and orange, and have the type to be anything other than the "spooky" display type. With that in mind, I approached the poster design with readability and concise information for people to easily scan for information because it wasn’t too busy with graphics. Information hierarchy would be crucial.
reflections
Maintaining the brand with typography.
From creating the poster to creating the website, the website would need a different typeface to make
readability and legibility easy for the users. The two typefaces that were dedicated to the brand were
Brokenscript and Corbel. There wasn’t enough variability to create some legible hierarchy. To fix
this problem, Brokenscript is solely used for the brand name. Corbel would be used for headers and
subheaders, and Bookmania was introduced to serve as a body text typeface. Another thing added to the
brand was the inclusion of tertiary colors reserved for things that would need immediate attention.
